Best Practices in Grad & Adult Admissions & Marketing

As I prepare for an upcoming presentation on handling change and getting buy-in on your campus at the 2016 CALEM conference in Alexandria next week, I shared some thoughts about the topic with my friend, Scott Jeffe, one of the conference hosts.

As I prepare for an upcoming presentation on best practices for the first contact with new inquiries for the 2016 CALEM conference in Alexandria in July, I was interviewed by my friend, Scott Jeffe, one of the conference hosts.

You know, there are so many different tactics and initiatives I see institutions employing to help in this relatively tight market. When targets get further out of reach, the strategies and tactics sometimes get equally as far out of control.

I've seen some far-reaching ideas and tactics used to help an institution's higher education recruitment strategy. Some of them were wildly successful, but a few had the opposite effect, and caused some leaders their jobs.

We're back to our Roadmap Recruitment Series. Today, we are getting to the first contact. In a nontraditional world, that means (in most cases) a phone call.

Budget season is in the air. Will next year bring seasons like the mild winter we've experienced in Pennsylvania, or will it bring a hurricane-laden season of turmoil?

If you're wondering how an email performed in your marketing and/or recruitment campaign, there are four metrics you should be reviewing.