Best Practices in Grad & Adult Admissions & Marketing

If you're wondering how an email performed in your marketing and/or recruitment campaign, there are four metrics you should be reviewing.

CTA's aren't as highly utilized in higher education as they should be. I've spoken to a few recruitment leaders that weren't exactly sure what a CTA is.

I've been submitting a round of new conference proposals. Tis is an opportunity for me to think critically about the issues and concerns I've heard most often over the past year. Knowing what you're struggling with helps me to develop the ideas and strategies you need to improve results.

One of those areas I've been hearing about is a need for outside professional admissions training opportunities for your recruitment team. There are plenty of opportunities out there for mid and senior-level management staff. Have you seen CALEM?

Yet other than the national and regional association conferences, there aren't many opportunities for the staff directly responsible for converting students. Thus we have developed two such opportunities for staff.

So how do you even know if you should be considering training for your staff? Here are four signs I look for when working with schools to determine if they need some additional help and training.

It's a question admissions, enrollment and marketing staff should be asking themselves every week. It's a question I ask often and early in a project. Unfortunately it isn't a question I have answered with many new clients.

Continuing education & adult program units are ignored until they creep into the realm of traditional programs - or until an institution needs their cash flow. And in this case, it was both.

Do you receive any emails from sales professionals? Do they read something like this?

"I want to personally invite you to schedule a live demo..."

"I saw you on LinkedIn and thought you might find our new web series helpful."

"I'm not sure if you are the right person to discuss this at your college, but..."

Who do you think those emails are for? Are they for you? Or are they for the sales person?