Key Questions for Your Growth Strategy 

Key Questions for Your Growth Strategy

When the time comes to consider a more nuanced recruitment approach for niche audiences, there are several data points to consider in order to increase early success.  

Some of the groups you may want to consider include:

• A subset of regional residents with some college, but no degree, and connected to specific industry sectors
• Residents in zip codes where workforce need and your credentials are well-matched

Tip: Your curriculum must adapt to the needs of the niche audiences you’re targeting. Success could be elusive if you only change your media targeting to reach these audiences without examining the entire program for needed updates.

What Programs?

Relevant, current, and comprehensive market analyses is only the starting point as you consider new offerings. 

Tip: Growth via program expansion also requires consideration of student needs regarding term length (think accelerated), price point, and specialized services.

How to Manage Internally?

Increasing internal capacity to administer high quality, successful programs requires strategic resource management. 

Tip: Conduct a scan of internal capabilities, workload perceptions, and manual v. automated processes currently in use. You’re looking for gaps that you would need to fill if programs/enrollments expand. 

Kennedy & Company will help you and your teams answer these key questions via our strategic growth planning processes.

GET MORE TIPS: Download our tip sheet to guide your next growth-focused planning session.