In the face of daunting demographic challenges, many enrollment leaders are looking for ways to recruit, enroll, and retain a shrinking pool of high school graduates. And while most parents and students still believe in college as a path to the American Dream, they are also becoming increasingly price sensitive, desiring to know more about costs and the return they can expect from obtaining a degree.

Institutions that answer these questions in a transparent way throughout the enrollment cycle are likely to build trust and gain an advantage over those that provide vague or confusing information about costs and completion outcomes.

This paper explores why this shift has occurred and will answer important questions such as:

• What features are indicative of institutions that are cost transparent?
• Why does cost transparency benefit the institution?
• How can institutions become cost transparent throughout the enrollment funnel?
• What strategies, tactics, and technologies can be leveraged to provide transparent cost and return on investment information?

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